5 Tips for Designing an Effective Banner
Banners can make a statement, but only if they’ve been designed effectively. If you are new to banner design, it’s important to learn the basics of how to design a banner so that it functions effectively. Not only do you need a banner that informs readers of what you have to offer, or what you want them to do, you also need a banner that is eye catching and that doesn’t create frustration for the reader.
Below are a few tips to keep in mind when designing indoor and outdoor banners:
1. Consider Mounting Needs
When designing your banner, make sure that you’ve figured out how it’s going to hang. There are several options for hanging a banner, including pole pockets and grommets, but the important thing is that your design allows room for these features.
2. Keep it Simple
An effective banner has a simple design and a simple message. Convey one idea on your banner (i.e. Opening Soon!) and use a maximum of two fonts on your sign. Choose colors wisely: Colorful banners attract attention but can also be distracting and expensive.
Your message should likewise be simple. Use the banner to convey one idea and call to action. Don’t be afraid of whitespace: Giving your text some room makes it stand out.
3. Pay Attention to Font Size
The most compelling copy in the world is useless if nobody can read it. If you plan to place a banner outside your store, it’s crucial that you measure the distance between your banner and where your customers are walking or driving. The United States Sign Council offers helpful guidelines for font size on its website.
4. Indoor Vs. Outdoor Design
The rules for indoor and outdoor banners are different: An indoor banner can contain more information, because customers are able to stand and read your banner’s text. Outdoor banners, on the other hand, have to communicate a message that can be read (and understood) in a matter of seconds.
Color scheme and banner material are important considerations for banner design. Durability is your main concern when creating an outdoor banner, as it’s going to be exposed to the elements. Bright colors and tough materials are what your banner needs to attract attention and keep it while hanging out in both the sun’s glare and cold, gray, rainy days.
Indoor banners don’t have to be as durable, though fading and damage still occur over time. Design experts also suggest more subtle color schemes that won’t distract patrons or look out of place in your store or office.
5. Call to Action
Whether your banner’s audience is street traffic or customers already in your store, your banner should include a call to action. Indoor banners can direct customers to talk to a sales associate or make a purchase. Outdoor banners can invite readers to come visit your store. Don’t forget to place your URL, in a different color than your primary text, on outside banners so that curious drivers and pedestrians can get more information about your business online.