The Design of a Sign: Engaging the Audience through Color and Composition

As graphic designers know, there are multiple variables involved when it comes to designing a sign that’s both recognizable and memorable. Though many signs may appear simple in design, such as common road signs, fast food restaurant signs, or even signs for supermarkets, there is a formula behind crafting these designs to visually deliver specific information. In order to create an effective sign, there must be a combination of elements that inherently work together. Composition, a good balance of color, and even type choice can dictate whether your sign has eye-catching power.

Learn about the numerous elements that graphic designers consider when making a sign by checking out our infographic below:

 

The Design of a Sign: Engaging the Audience through Color and Composition

 

 

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