Tips on Designing a Real Estate Sign
Online and print real estate ads are great, but nothing compares to actually seeing a house or apartment in person. Real estate signs identify a property’s availability to neighbors, pedestrians and drivers, many of whom are in the market for a new home or know someone who is. If your sign attracts attention, it will attract potential buyers or renters.
Whether you are a real estate franchise, independent broker, property manager or owner, designing an effective sign is crucial to getting the home rented or sold. Here are some tips:
1. Local Regulations
Some areas, particularly suburbs, subdivisions and gated communities, have strict standards for real estate signs. These standards include restrictions on size, placement, and the information that can be included on a sign. Before creating a sign, check with both the municipal government as well as the property management company or homeowner’s association for guidelines. Not adhering to guidelines could result in the removal of the sign as well as fines.
Make it easy for people to read the sign and get in touch with the seller, real estate agent, or property manager. The sign needs a high level of contrast between text and background. Contact information should be set apart and easy to see. Pay attention to the distance between the street and the sign location: If there is a large gap, make sure the print is legible to drivers. Guesswork isn’t enough. You’ll need to measure the distance so that you can select a font size that drivers can read.
Home sales aren’t always straightforward, so it’s important that your signs can be updated with the home’s status. Signs that show that the home is under contract let prospective buyers know that the house may not be available right now, but could be if the sale falls through. Homes with “sold” signs are good advertising for real estate agents. If the sign is metal, a magnetic strip that reads “Sold” or “Under Contract” can be placed over the sign. If the sign is made of wood, it may be possible to hang status signs via hooks underneath the primary sign.
Real estate signs should be sturdy and able to stand up to harsh weather conditions, particularly winds and rain. Of course, it’s important to monitor the sign’s condition and replace it when it becomes damaged or faded.
A real estate sign should clearly indicate that the property is “For Sale” or “For Rent.” It should also include the name of the real estate agent, property manager, landlord or owner. A real estate agency or property management company’s logo effectively brands the sign, while a photograph of the real estate agent or the property’s interior can increase customer confidence. Details about the property, such as an on-site manager, swimming pool, fitness center or other amenities
Finally, the sign should include contact information, such as a phone number or website URL.
7. Professional Appearance
Resist the urge to create a do-it-yourself sign. A professionally created sign is not only more attractive, it conveys that the property is valuable, attracting quality renters and buyers.