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Custom Banners & Signs: Choosing The Right Size

Confused about what size banner or sign to order? You’re not alone.  Choosing the right size can be tough for anyone, particularly if you’re ordering large-scale signage.

Here are some tips to help you choose the best sizes for your purposes:

1. Why did you buy a banner?

If you’re looking to attract attention from across the room, or the street, you’ll want to get a large sign or banner. On the other hand, if the sign or banner is meant to be read by people that are standing right in front of it,  too-large signage can be distracting and is often a waste of money.

  • Are You Completing for Attention?

If you’re exhibiting at a tradeshow, fair or another public event, it’s particularly important that your sign attracts attention. While you should always obey any rules set down by the event management regarding signage, you may find that “bigger is better” when you are competing with other businesses/organizations.

2. Message Size

Decide what you want your sign or banner to communicate, and then determine how much space you’ll need for the necessary text or graphics. If your information is relatively complex, you may wish to work with a professional copywriter who can work with you to reduce the number of words needed to make your sign or banner effective. Similarly, a graphic artist can also help you design a logo or image that does a good job of communicating your message at a glance.

3. Venue Size

If your sign doesn’t fit on the wall or in a space, you have wasted your money. A sign that is too small  isn’t much use either and can actually look silly. In addition to making sure that your sign can accommodate your text and graphics, it’s imperative that you have knowledge of both the size of the space where you plan to hang the banner/sign, as well as the dimensions of what you actually order.

  • When it comes to size, avoid “eyeballing” and/or “guesstimating”!

If you aren’t used to ordering signs and banners, it can be difficult to select an appropriate size. This is because you may have difficulty visualizing the actual dimensions of the finished product.  You may also be over/underestimating the size of the space that you are working with. To avoid problems, do the following:

  1. Get measurements of the  wall or area where you will be displaying the banner or sign. You can take these measurements yourself, or, if you’re renting a space, ask management to get these measurements for you.
  2. Use a tape measure to give yourself an idea of suggested sign dimensions. Another option is to take a tape measure with you to a public space where you know you’ll find signs and/or banners in the sizes that work for you.  Ask for permission from the manager to take measurements of the signage so that you’ll know exactly what size to order

If you are still unsure about which size you should order, talk to a sign professional. Here she can help you decide what size makes the most sense for your purpose, venue, and budget.

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