Tips for Creating 4 Types of Real Estate Signs
Online MLS and rental listings are a useful tool for real estate professionals and property managers, but they aren’t the only way to market your services and properties. Signage is equally important, as it helps you to connect with the people who are actually walking and driving through your neighborhood every day.
If you want to incorporate signs and banners into your marketing plan, check out the tips below:
1. Rental Signs
If you are renting out a property, don’t rely on print or online advertising alone to find your best tenant. Placing a “For Rent” or “For Lease” sign on a building is one of the best ways to attract applications from potential tenants. Be sure that the lettering on your sign can be easily seen from the street, as drivers and car passengers alike may be looking for a place to rent. It’s also a good idea to clarify whether the building for rent is a residential or commercial property.
Other information to include on a rental sign includes details about the property, such as the number of bedrooms, monthly rent and whether pets are allowed: Remember, renters aren’t necessarily making a huge commitment, so if the sign doesn’t offer much information, the reader may just move on and him. If you are advertising a commercial property, include information about the square footage, whether the property includes a kitchen, and whether you are willing to make renovations to suit the tenant’s needs. In all cases, make sure that the sign contains information on how to contact you for more information about the property
2. For Sale Signs
As with rental signage, a for-sale sign is an important tool in finding a new owner for your client’s, home or building. Generally , if a person is looking to buy a property, they are more likely to contact you directly for information. This means you don’t have to include the level of detail that you do in a rental sign. Instead, the sign should clearly state that the property is for sale and include the name and contact information for the real estate agent or whoever is managing the sale of the home.
Many real estate professionals effectively use real estate “rider” signs to add additional information to for-sale signs. Rider signs are small informational signs that you can place under the main sign. The signs are often used to provide information abuse to potential buyers such as the fact that a property is a new listing, the price is been reduced or even that the property is currently under contract.
3. Open House Banners and Signs
Real estate professionals often use open houses to attract attention to area properties and to get leads for new business. Even if many of the visitors to an open house are just there to satisfy their curiosity, they may know some prospective buyers. Visitors may also eventually be seriously looking for a new home, so it’s worth it to attract as many viewers as possible.
Promoting an open house with signage requires a bit of strategy. Many real estate professionals use a rider sign to announce the time and date of an open house. In addition, wise real estate agents or home sellers will buy one or more “Open House” banners that can be hung on the house or the fence around the house. Banners attract attention and contribute to a festive atmosphere that encourages visitors.
4. Business Signage
A fourth type of real estate sign is a sign that promotes a real estate agent’s business. The content of these signs depends on where you plan to put them. Office signs, for example, should have a more subdued, professional look that informs visitors that they have come to the right office. However, if you plan to place signs around town, focus on using the signage to connect with leads: Place a professional photo of yourself on the sign, include a short message and make sure that the sign offers multiple ways of getting in contact with you (i.e. URL, phone and office address).