3 Secrets To Creating A Memorable Small Business Sign

Outdoor banners and window signs are a great way to advertise your small business and get people thinking about your goods and services.  How can you create signs that people will notice? Keep reading!


Grand opening banners

Stand Out With The Right Small Business Sign

With just a few simple but proven tips and tricks, you can create and customize an effective small business sign or banner:


First of all, it is important that your business sign stands out.  The initial step in that process is to make sure your sign is big.  Keep in mind that you want to catch peoples’ eyes in less than a second.  Large signs have the ability to draw attention, whereas if you decide to make your sign small, it will likely be overlooked.

Not only should your sign be big, but the text on that sign should also be large.  This will allow the message you want to convey to be readable at the correct viewing distance. As a general rule for readability, letters on any sign design need to be 1 inch tall for every yard/meter of distance the sign is commonly going to be viewed from.  Smaller letters than that and you risk placing a sign that can’t be read from the distance needed. Also, consider that most people won’t even stop as they pass your sign, so it’s imperative that you get their attention quickly. For example, if your audience is people driving past your business location then make your letters stand out and message simple.

Also be aware of the legal issues with sign size – especially hanging banners outside your storefront. Nothing is more frustrating than getting a legal notice from your city or county that your sign must be removed or modified because it violates local size ordinances.  These laws differ from area to area and city-to-city. Fortunately for you, all banners and signs ordered on Sign.com are routed to local sign businesses. As members of the International Sign and Printmakers Guild, they are specialists in local laws governing size and placement of signage and can help you stay legal.


Small business signs

2. Make It Noticeable

Since your business sign needs to get noticed by the public, it needs to have bold colors, especially when it comes to the message text.  For example, a red background with yellow text is a high-contrast combination that will get noticed.  If that clashes with your logo colors or the area surrounding your sign, then red text on a white background or yellow text on a black background still gives your business sign or banner eye-popping contrast.

Be sure to avoid bad color combinations at all costs, as they do not get attention, or worse, are unreadable.  Remember – if you sign doesn’t get noticed it’s not bringing you any business.  Examples of these poor sign and banner color combinations include green text with a blue background, or yellow text on white or red lettering with brown or vice-versa.

Where it is appropriate, add a logo or graphic.  This will serve as a focal point for your small business’ sign.  Logos are even more crucial when you have a recognized brand or if you want to add a graphic to identify certain products or services.  The business signs and business banners categories on Sign.com have several templates which give good examples of how this looks.

3. Use The Right Material

Sign and banners come in different materials. Selecting the best one that works for your needs not only can save you money, but also ensure the most effective display.

For example, if you are looking to create a banner that hangs from a fence or a deck, you should select a vinyl banner (13-14 oz. is the most common). This versatile material is made of durable fabric-like mesh and works well for temporary signage. It’s also important that your banner is hemmed at the edges and has metal grommets for mounting.

Other temporary signage needs – especially yard and handheld signs – such as for street corners and political rallies are best made from corrugated plastic. 4mm thickness works in most cases. This inexpensive material is light and makes your sign flat and rigid, so it also makes an excellent material for indoor wall-mounted signs.

If you are looking for material to make signs that will hang in windy outdoor areas, you have two options.  You could go with PVC (.100 mm in thickness) that comes in durable, flexible sheets, or you could go with aluminum (.040 mm in thickness), which costs less than PVC, but is prone to scratching, dents, and bending.  It is also important to note that aluminum has very sharp edges, so it should never be used for handheld signage.

For heavy-duty outdoor signage mounted on buildings, you can’t go wrong with Alumacore (6mm thick). It has aluminum faces with a rigid corrugated plastic core and lasts a long time.

DiBond (4mm thick) also has an aluminum face, but with a solid plastic core. It is an extremely durable material, which makes it popular for outdoor real estate and other long-term use outdoor signage.

Magnetic material is great for car door and truck side signs. The magnetic material adheres to your vehicle and is considerably less expensive than a full vehicle wrap but is still seen by thousands of people a day.

Choosing the right material for your sign or banner means it will look good and create that memorable impression you need to grow your business. Use these business sign tips to to create your own business signs and grow your business!