Want To Buy An Outdoor Sign? Read This First.
Before you buy a new outdoor sign, these simple planning steps now can save you installation money now and costly headaches later.
Here is a simple checklist to go through before your small business invests in any large outdoor sign or banner.
1. Consider and Comply with Zoning Restrictions
You are ultimately responsible for ensuring that your business sign or banner complies with any and all local ordinances. So make sure you are fully aware of any permit requirements or zoning restrictions that you need to comply with. These can include local, county and state restrictions as well as local zoning commission rules. Fortunately, you don’t need to wade through these layers of requirements alone. Quality local signage companies will know all of these rules for your particular location and sign, which is why all orders on SIGN.COM are routed to local sign professionals that can help you with installation. They will know if you need to get pre-approval from your local zoning commission and in most cases can complete the paperwork for you. This is a great benefit of working with a local sign business from SIGN.COM.
2. Confirm Lease Requirements
As well as local zoning restrictions, you should also check with the owner of your building to know what they will allow you to do with your outdoor signage. Your lease may have limitations specified, so check there first. Don’t assume that if your lease doesn’t mention signage you can have any signage you want. In fact, you may not even be able to have the same banner or sign location or size of the previous tenant. So double-check with your landlord before you proceed with an investment in a sign.
3. Decide on Lighting
While not exactly a placement issue, the question of whether or not your outdoor sign will be lit can have an impact on placement. For example, lighting is critical for retail businesses that are open at night. Even those not open after dark can benefit from lighting, because potential customers drive by your location during all times of the day and night. A lighted sign costs more, but keep in mind that even if your business is not open when it is dark, you would be building customer awareness with a lighted sign. If you decide to have a lighted business sign, access to electricity is also a factor to consider for placement. Again, a local sign professional can help you consider viable placement for electricity requirements and their costs.
4. Avoid Visual Obstructions
To be effective, a sign must be seen quickly and clearly, so it’s vital that your sign placement ensures that customers have a clear line of sight to your business sign. View the sign placement areas you are considering from the angle and directions your customers will be coming from. Make sure nothing will keep them from being able to see your sign, including trees, power lines or other companies’ signs. Anything that might get in the way of a clear and persistent view should be avoided. This also includes small trees that may not be blocking the view today but will grow and could be a problem in the future.
Remember, signage is more than just a sign, it is a key element to your marketing strategy. A sign that is designed and placed well will significantly help boost your sales.