Easy Go Green Signage Tips to Consider
If you’re in the market for green signage, and want to ensure that your purchase is sustainable, consider the following tips:
1. Choose a Permanent Sign Over Paper Flyers
While it’s easy to print out temporary flyers and signs, over time you end up using a lot of paper, ink and printer cartridges. If you find yourself printing out the same things over and over again, consider permanent, custom signage as an alternative to constantly printing out homemade flyers. Not only do signs look more professional (in fact, property and venue managers often forbid the use of paper signage), you’ll waste fewer resources.
2. Be Careful When Storing Signs and Banners
Your seasonal signs and banners can last for many years if you store them properly. Vinyl banners should always be rolled instead of folded, placed in a sealed container, and stored in a temperature controlled environment. A good place to store unused banners is your basement or indoor closet. Never store banners outdoors, not even a garage where heat and humidity fluctuate. Treat standard signs in much the same way. Place them in a plastic bag or sturdy box and make sure that they aren’t exposed to extreme temperatures or moisture. Keeping your signs in good condition is green in more ways than one: In addition to being more sustainable, you’ll also save money.
3. Proofread Your Sign Orders Carefully
Before placing an order for a sign or banner, make sure that the information and details that you submit to the sign company are correct. Review proofs carefully and, when possible, ask someone else to check the proofs for errors. Making up a new sign or signs is a waste of time, money and valuable resources.
4. Consider Recyclable and/or Sustainable Materials For Your Sign
Signs can be made from a wide range of materials. The best material for your sign or banner depends on a number of factors, including where you’ll be hanging the signage and your budget. For example, aluminum is 100% recyclable, is quite durable and contributes to your business brand’s image. If you are ordering a banner intended for indoor use, consider one made from cloth rather than vinyl, as cloth is a more recyclable material. Also, some sign shops offer recyclable alternative materials for signage. They may cost extra, but you will be helping the environment.
5. Rethink Your Sign Copy
There’s nothing wrong with informative signage, but if you think some details about your business might change, you may want to restrict the information included on large signs or banners. For example, your business hours or address might change. If your sign is promoting an event, including the date makes your sign obsolete as soon as the event is over.
When purchasing a large business sign, keep it simple: Your business name, logo, your industry and the website should be sufficient. Office supply stores sell “business hours” signs that you can put on your front door. These signs allow you to change information about your hours on an as-needed basis.
Use the same principle when developing event signs and banners. If the event will take place in future months or years, don’t include the exact date on the sign. Instead, indicate the timing of the event without being specific about dates. Reference holidays (i.e. “Black Friday Sale”) or a specific day of the month (i.e. Last Saturday in August) and you won’t need to replace your sign or banner each year.
By taking a few steps and thinking ahead about your business signs, you can create green signage that will last, while also being sustainable.