Six Steps To Creating Amazing Special Event Banners

When you are first starting your small business you may not be aware of all the steps involved in creating banners for special events.  Whether they be for grand openings, special sales or holidays, these banners are vital to getting your business up and running and then keeping it there.

We work with small businesses and realize how tricky banner planning can be, so we’ve compiled a list of steps you may want to take into consideration while planning and designing a banner for your small business’ special events.

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Step One: Keep the Banner Specific to Your Event

Potential customers will only give your banner at most a few seconds of their attention.  It is your job to grab their attention and hold it.  How do you do this?  Just focus on what your event entails or what you are attempting to promote at said event.

Perhaps consider a theme for your event.  For example, if you hold it during the holiday season, consider a holiday theme.  Incorporate this theme into your banner – it will catch the eye of passersby and convey your event to them in as little time as possible.  Even a grand opening anniversary signage theme is effective event-targeting signage. You will have created more visual interest in your sign, and therefore, in your event – and business.     

Step Two: Make Your Special Event Banner Visually Arresting

In order to plan and design a successful event banner, you must strike a balance.  The banner should include both text and pictures.  These two facets of your banner will go far in a) highlighting and emphasizing your message, and b) provide visual balance and bring interest to your banner.

In so doing, though, keep in mind – you’re trying to place your graphics/logos/and pictures around your text in order to support it, not overwhelm it.  To this end, avoid placing these visually dazzling elements of your banner clumped together or all on one side of the sign design.  Otherwise, you will give the impression that your operation is off-kilter and slap dash, not professional – as you would like to be known.

Step Three: Consider Fonts

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Special event banner

When you are designing your special event banner, graphics and pictures are vital but so is the font you do or do not choose to use on it.  A good rule of thumb is to use thick fonts, which can be seen from a distance.  Another good rule is to use no more than two types of fonts on the same banner.  This is because the more fonts there are; the harder the banner is to read.

Sans serif fonts such as Arial, Tahoma and Impact are optimal fonts at long range viewing distance.  We strongly advise you to use these for the primary message on your special event banner.

It is also advisable to avoid the use of all caps on your banner’s lettering.  Even though all caps can be used for one word or a line of text for emphasis, keep in mind that this takes the human eye longer to read and therefore longer to process.  Your goal for your banners is to make it as easy as possible for potential customers to digest your message.

Step Four: Respect Margins and White Space

A common mistake for first time special event banner designers involves the violation of margin width and white space.  If you want to get ahead of the game in this department, however, avoid stretching letters and graphics in order to fill your entire banner to the edges.

Some things to keep in mind: the top and bottom margin should be 10% of the height, and right and left margins should be at least as wide as one of the banner’s main font character width.  Also, don’t be afraid to keep the empty spaces on your banner – don’t fill them up with fonts or pictures or graphics.  White space allows you to keep potential customer’s eyes concentrated on your message.

Step Five: Use Proper Materials

Now that you have your special event banner design, it is vital that you use the correct materials to display it.

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For example, if you are looking to create a banner that hangs from a fence or a storefront, you should make it from vinyl banner (13-14 oz.)  This material is made of a mesh fabric-like material that is very versatile.  It’s great for temporary signage.

If you are looking for material to make signs that will hang in windy outdoor areas, you have two options.  You could go with PVC (.100) that comes in durable, flexible sheets, or you could go with aluminum (.040), which costs less than PVC, but is prone to scratching, dents, and bending.  It is also important to note that Aluminum also has very sharp edges.

For heavy-duty outdoor signage mounted on buildings, you can’t go wrong with Alumacore (6mm) that has aluminum faces with a rigid corrugated plastic core, and lasts a long time.

DiBond (3mm) also has an aluminum face with a solid plastic core.  It is an extremely durable material, which makes it popular for Real Estate and other long-term outdoor signage.

Step Six: Obey Local Ordinances

It is important to consider local ordinances when designing your sign and planning where you’re going to put it. These laws and guidelines differ from area to area and city-to-city. Your Sign.com order is routed to a local shop that can help you stay legal and avoid costly local fines.