What Is A QR Code: The Why’s & Hows For Businesses

QR Codes: The Whys and The Hows for Small Business Owners

What is a QR code? QR Codes, or Quick Response Codes, were first utilized within the Japanese automotive industry.  Created by Denso Wave in 1994, QR Codes were initially used to track vehicles during manufacture in order to allow high speed component scanning.

Now, however, as you might have been able to guess, QR Codes are becoming more and more prevalent in all sorts of code-156629_640industries.  Essentially, a Quick Response Code is a two-dimensional sequence Smartphone cameras are able to scan at a rapid pace.  And why would you want to scan such a thing?  Well, a QR Code is capable of pulling up text, photos, videos, music, and URLs.  So, following along this line of reasoning, future small business endeavors would be greatly enhanced by the use of QR Codes – particularly as a marketing tool.

Now, at this stage, you may still be asking yourself why you, as a small business owner, would use QR Codes in this capacity.  Well, we here at Sign.com are here to alleviate some of those hesitations.  One of the main draws of QR Codes is that they are free.  All you have to do is visit an online QR code generator such as Kaywa QR Code Generator, create your free code – and you’re well on your way!

On top of their free price, QR Codes are inherently trackable.  It’s what they were designed for in the first place.  This means you and your small business will be able to measure who is reading your ads – all based on scan numbers.  This will allow you to plan and strategize your small business’ marketing plan more efficiently and effectively.

QR Codes also boost traffic to your small business’ website, help you turn new and potential customers into email newsletter subscribers, and also allow you to grow your small business’ social media platforms.  In the case of sites like Facebook or Twitter, if you provide a QR code linking directly to your Facebook and Twitter presences – potential customers will be far more likely to “like” and “follow” your small businesses at these places.

Don’t confine your small business to just these two online spaces, however.  Why not place a QR Code on other sites such as Pinterest?  Pinterest is a great way for people to discover and display many different interests.  Make sure your small business and its goods and/or services fit into those interests!  That way, people will boast about them on Pinterest, and your prestige and more importantly, your brand will grow.

Once you create your free QR Code, though, how do you put it to work?  Well, there are a number of places, which would work.  As we have previously discussed, an easily accessible QR Code on social media is a great way to begin building a trusting community around your small business and its goods and/or services.  Social media isn’t the only way to spread information via QR Codes, however.

An optimal place to put your small business’ QR Code is your business card.  This makes it easily accessible and distributable.  “Generate a barcode that directs scanners to your online resume, small business Facebook or Twitter pages, or your website” and potential customers will have all the information concerning your small buisness they need.

Additionally, you could consider placing a QR Code on various marketing materials for your small business and its goods and/or services.  These marketing materials could be fliers, brochures, posters, banners, signs, handouts, yellow pages ads – you name it.  All of these options carry a very large net of people gaining information about your small business.

Another great location for the placement of QR Codes is of course your small business’ brick and mortar storefront windows.  Catch the eye of people strolling past.  Everyone has a Smartphone on them at all times these days, so this marketing scheme is as easy as potential customers pulling out their phones and scanning your code.  Even if they are in a rush at that point and are unable to enter your location at that time – they will have information regarding you, your small buisness, and its goods and/or services on them – and at their earliest convenience they’ll be able to dive into this information.

Now that you’ve answered “What is a QR Code?” you can use them to grow your business! QR Codes, among many other marvelous technologies, are undoubtedly part of the wave of the future for small (indeed, even big!) business marketing.  Keeping them within your arsenal of marketing materials will be a valuable tool when it comes to attracting more and more potential customers.  QR Codes are highly cost effective – being free – and bring dimensions to your small buisness you couldn’t even dream of.  Put as much information into the hands of new and potential customers – this way they can make an informed decision about your small buisness.  And when people are given room to make these sorts of informed decisions – they will be more likely to trust you.  And trust is the first step in a mutually beneficial business relationship.