Fresno, California


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Fresno Business Signs

Fresno is located in the center of the San Joaquin Valley in California.  Its original inhabitants were the Yokuts people, but the county of Fresno was formed in 1856 following the famous California Gold Rush.  The San Joaquin River is lined with ash trees, and this is the reason why settlers called the city ‘Fresno.’  (‘Fresno’ being the Spanish word for ‘ash tree’)  Interestingly, there is an ash leaf featured prominently on the city of Fresno’s flag.

In 2013, it was estimated that Fresno has a population of 509,000, which would make it the fifth largest city in California.  Metropolitan Fresno, however, has a population of 1,107,416 people.

Fresno is the economic hub of Fresno County and the San Joaquin Valley.  Although the unincorporated area and rural cities surrounding Fresno are mainly tied to large-scale agricultural production, the city proper is home to a variety of businesses.  These businesses include Sony Music Distribution/Sony Computer Entertainment.

According to Fresno’s 2011 Comprehensive Annual Financial Report, the top employers in the city include various hospitals and care management companies, such as Community Medical Centers, Kaiser Permanente, Saint Agnes Medical Center, and Children’s Hospital.  About 14,100 people are employed between these four medical institutions.  The City of Fresno’s government employs 3,790 people.

Culturally, Fresno hosts the annual Rogue Festival.  This festival, begun in 2002, “has inspired local performers to throw their proverbial pith hats in the ring by creating pieces of art – whether it be theatrical, musical, dance, or visual art.”  Created by Marcel Nunis, the Rogue Festival was moved to The Tower District (Fresno’s artist neighborhood) in 2003.  According to its website, the festival “has grown to have over 70 performers and 300+ performances per year.  Selling around 10,000 tickets over two weekends.  All of the shows are hosted by up to 9 Rogue Venues along with 5 Bring Your Own Venues (now called OFF-ROGUE).”

Fresno is also home to several historic theaters.  The Azteca Theater (otherwise known as Teatro Azteca) is located in the Chinatown district and was built by Gustavo Acosta in 1948.  It was the first Spanish language cinema in the San Joaquin Valley, and attracts the growing population of Mexican-Americans in the Central Valley of California.  Fresno’s Tower Theatre for the Performing Arts is a historic Streamline Moderne mixed-use theater.  Listed on the National Register of Historic Places, the Tower Theatre was built in 1939 and designed by S. Charles Lee.  Its most distinct feature, its tower, was inspired by the ‘Star Pylon’ at the 1939 New York World’s Fair.

The city of Fresno hosts several colleges.  These include California State University, Fresno, Fresno Pacific University, San Joaquin College of Law, and University of California, San Francisco’s ‘Fresno Medical Education Program’.

Fresno has no professional sports teams.  The city does serve as the home of a few minor league teams, though.  In Chuckchansi Park, the Pacific Coast League’s (Baseball) Fresno Grizzlies and the USL Premier Development League’s (Soccer) Fresno Fuego play their home games.  The Western States Hockey League’s Fresno Monsters play at the Gateway Ice Center.

Do you own a small business in the city of Fresno or in the wider San Joaquin Valley?  Are you thinking about owning a small business in the area?  These resources could be of use to you:

Apply for a Business License in Fresno

Business in Fresno

Fresno Chamber of Commerce

Would you be interested in ordering Fresno business signs?

Get the word out there about your business!  Contact one of our authorized members:

Yellow Dog Signs & Graphics
5741 N 1st Street
Fresno, CA 93710
(559) 435-6263

All Signs
1018 San Jose Ave 101
Clovis, CA 93612
(559) 203-9093