Pasadena, California


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Pasadena Business Signs

Prior to European conquest, the Hahamog-na tribe of the Tongva Nation inhabited the San Gabriel Valley in modern day California.  The Tongva had been in the area for thousands of years.  Pasadena was originally part of a Mexican land grant known as Rancho del Rincon de San Pascual.  The land grant was named this because it was deeded to Eulalia Perez de Guillen Marine of Mission San Gabriel Arcangel on Easter Sunday.  The word “Pasadena” is Ojibwa (Chippewa) for “of the valley” – in fact, early on, Pasadena was known as “Crown of the Valley.”  The city of Pasadena was officially incorporated on June 19th, 1886.

Today, according to a 2013 US Census estimate, the city of Pasadena has a population of 139,731 people.  This makes it the 9th most populous city in Los Angeles County, the 40th most populous city in the state of California, and the 183rd most populous city in the United States.  Pasadena is a part of the Greater Los Angeles Area.  The Greater Los Angeles Area, according to a 2014 estimate, has a population of 18,550,288 people, which makes it the second largest metropolitan area in the country, following the New York metropolitan area.  The Greater Los Angeles Area is one of the largest urban agglomerations in the world.

Pasadena is a hub for culture and technology in the San Gabriel Valley.  In fact, according to Pasadena’s 2012 Comprehensive Annual Financial Report, the number one employer in the city is the Jet Propulsion Laboratory.  The Jet Propulsion Laboratory is responsible for 5,029 jobs.

Caltech manages the Jet Propulsion Laboratory, formed on October 31st, 1936.  This federally funded research and development center’s “primary function is the construction and operation of planetary robotic spacecraft, though it also conducts Earth-orbit and astronomy missions.  It is also responsible for operating NASA’s Deep Space Network.”  This institution is so influential both its Space Flight Operations Facility and Twenty-Five-Foot Space Simulator have been designated as National Historic Landmarks.

Pasadena’s second highest employer is Kaiser Permanente, which has 4,760 employees in the area.  The city’s third largest employer, California Institute of Technology, is responsible for 3,900 jobs.

California Institute of Technology (or Caltech) was established in 1891 and is a private doctorate-granting university.  According to Caltech’s Office of Marketing and Communication, the university is made up of six academic divisions “with strong emphasis on science and engineering, managing $332 million in 2011 in sponsored research.”  Caltech is considered one of the world’s best universities.  It has produced 34 Nobel Prizes from alumni and faculty.  As of 2015, Caltech had a $2.199 billion endowment, with 2,255 students enrolled in total.

Pasadena also features Pasadena City Hall, which was built in 1927.  It is considered an example of the City Beautiful architectural movement of the 1920s.  Pasadena City Hall is listed as a U.S. Historic district Contributing property.

Pasadena is perhaps most famous for the annual Rose Bowl college football game it hosts at the Rose Bowl stadium.  This tradition began in 1902 and has been occurring every year since 1916.  Considered the “Grandaddy of Them All”, the Rose Bowl is played on New Year’s Day, unless New Year’s Day is a Sunday, when it is played on Monday.  The Rose Bowl stadium itself, which opened in 1922, has a seating capacity of 92,542 people.  Leading up to the Rose Bowl, the city throws the Rose Parade, or the Tournament of Roses.  This tradition began in 1890.

Own a small business in the Pasadena area?  Thinking about it?  These resources could help:

Apply for a Business License in Pasadena

Business Services – Pasadena

Pasadena Chamber of Commerce & Civic Association

Searching for Pasadena business signs?

Get the word out there about your small business!  Contact one of our authorized members:

A Cone Zone
Corona, CA
Eric Holt

Martin Graphics
Irvine, CA
Michael Martin

SandL Graphic Design
Vista, CA
Sandra Suarez

Simi Valley, CA
Kenny Miller

Y2H Inc
Canoga Park, CA
Yushea Surti