Reno, Nevada


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Reno Business Signs

The prehistoric Martis people lived in the area around Lake Tahoe in the future US state of Nevada.  American settlement in the area wouldn’t arrive until gold was discovered in Virginia City in 1850 and silver was discovered at the Comstock Lode in 1895.  Charles W. Fuller needed to connect Virginia City to the California Trail, so he built a log toll bridge across the Truckee River in 1859.  A community developed around this bridge, which was sold to Myron C. Lake, who renamed it ‘Lake’s Crossing.’

Eventually, in 1863, the Central Pacific Railroad bought Lake’s Crossing, and CPRR construction superintendent Charles Crocker renamed the settlement for the third time “after Major General Jesse Lee Reno, a Union officer killed in the American Civil War at the Battle of South Mountain.”  The city of Reno was officially founded on May 9th, 1868.

According to a 2013 US census bureau report, Reno has a population of 233,294 people.  This makes it the third most populous city in the state of Nevada after Las Vegas and Henderson.  That same 2013 report estimated the population of the Reno-Sparks metropolitan area to be 437,673 people.  This makes the Reno-Sparks metropolitan area the second largest metropolitan area in the state.

Reno has been historically famous for its casinos.  Specifically, Reno is the birthplace of Caesars Entertainment Corporation.  For these reasons, it has retained the nickname ‘The Biggest Little City in the World.”  Today, however, Reno serves as the headquarters for various businesses such as Braeburn Capital, Hamilton, EE Technologies, and Port of Subs.  The top two employers in the city are the Washoe County School District and the University of Nevada, Reno.

The University of Nevada, Reno was established in 1874, and as of 2013, has a $218 million endowment.  This teaching and research university is the sole land grant institution in the entire state of Nevada, serving 20,898 students and employing 1,528 academic staff.  The University of Nevada, Reno is home to the University of Nevada School of Medicine and the Donald W. Reynolds School of Journalism, which has produced six Pulitzer Prize winners.

Reno is also the home of the National Automobile Museum, which opened in 1989.  This museum contains a collection of more than 200 cars and the ‘Automotive Research Library.’  The museum’s collection displays historic automobiles from the late 19th century to the 20th century.  The city of Reno also boasts the Nevada Museum of Art and the annual Burning Man festival in nearby Black Rock City (a temporary community located in the Black Rock Desert.)

More than a few world famous movies have been filmed in and around Reno.  These include, but are certainly not limited to: The Cooler, Magnolia, Into the Wild, Desert Hearts, The Misfits, Sister Act, Father’s Day, Austin Powers in Goldmember, Jane Austen’s Mafia!, Ocean’s Eleven (1960), Blind Fury, Mr. Belvedere Goes to College, and The Muppets.

As for sports, Reno is home to one professional team, the Reno Aces, who are a minor league baseball Triple-A affiliate of the Arizona Diamondbacks.  The Aces play in Aces Ballpark and have two league titles to their name.  Reno also hosts northern Nevada’s only PGA Tour event: The Reno-Tahoe Open, which is held at Montreux Golf & Country Club.  This open is part of the FedEx Cup.

Do you own a small business in the Reno area?  Thinking about it?  These resources may be of some use to you:

Apply for a Business License in Reno

Chamber of Commerce Reno-Sparks Business Directory

The Chamber – Reno-Sparks-Northern Nevada

Searching for Reno business signs?

Get the word out there about your small business!  Contact one of our authorized members:

Boss Signs
Sparks, NV
Shane Bossert